We Enhance, Advance and Protect Reputations

RepUs is a global public relations, reputation enhancement and crisis mitigation firm.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett

What We Offer

RepUs stands ready to partner with businesses to manage reputations, prepare and mitigate damage from a crisis, train executives and support public relations efforts. RepUs also partners with nonprofits across the country to assess current perceptions, build a plan to enhance their reputations, and support the nonprofit’s long-term public relations efforts.

Reputation Management
Crisis Services
Cyber Security

Message Training
Legal Services
Nonprofit Services

RepUs Partner Clients

What Can We Help You With?

Reputation Management

RepUs simply differentiates brand from reputation as: Brand is what YOU say about your organization. Reputation is what OTHERS say about your organization. Are you listening? Are you managing these perceptions?

Crisis Services

In today’s 24/7 environment, it’s not IF a crisis will occur, but WHEN. Crisis management is 99% preparation; 1% execution. Are you prepared?

Cyber Security

Organizations often overlook the importance of planning before, during and after a cyber incident. Preparation mitigates against further damage.

Message Training

RepUs offers three unique training offerings for executives and staff designed to crystalize messaging: 1) Message Unity Training, 2) Spokesperson Training, 3) Media Training.

Legal Services

Helping attorneys and their clients prevail in the court of public opinion.

Nonprofit Services

Protect the integrity of your nonprofit’s mission by enhancing its image and connecting with the right individuals and donors.

Become a Certified “Reputation Protector” Through the ReputationU online courses.

A good reputation is more valuable than money

Publilius Syrus

ReputationUs Blog

Reputational Risk Isn’t Going Away Just Because Regulators Changed the Label

Reputation Management, Risk ManagementBy Casey Boggs January 4, 2026

As published in CUInsight on December 8, 2025. When the NCUA announced in September 2025 that it was eliminating “reputation risk” as a formal part of the examination and supervisory process, a lot of credit union leaders exhaled. Maybe this meant fewer subjective criticisms. Maybe this meant less second-guessing of tough business decisions. But here’s…

RepUs Unveils FREE Monthly 2026 “Reputation Mastery Lab Workshops”

Crisis Management, Mergers & Acquisitions, Nonprofit Support, Public Relations, Reputation ManagementBy Casey Boggs November 19, 2025

The RepUs “Reputation Mastery Lab” workshops are timely, high-value monthly online workshop ideas presented by Chief Reputation Officer Casey Boggs to deliver for throughout 2026. The workshops are aligned with common business cycles, trending issues, or seasonal communication needs of executive leaders, HR professional, lawyers and marketing experts. The first free Reputation Mastery Lab workshop…

RepUs Officially An Approved Sponsor of Kentucky’s Credit Unions

Communications, Crisis Management, Cyber Security, Public Relations, Reputation ManagementBy Casey Boggs November 12, 2025

The Kentucky’s Credit Unions officially approved ReputationUs (RepUs) as sponsor to support the credit union league’s 50+ members with public relations, reputation management and crisis mitigation. A list of RepUs’s services is available HERE. BY THE NUMBERS. According to a recent report, Kentucky’s Credit Unions represents: Total number: 53 credit unions in Kentucky are members of…